To be clear, you’re not just buying a website. You’re buying a complete business with products and customers, proven marketing methods to generate leads and make sales, a social media presence, ongoing ad campaigns, an email list, even employees and/or virtual assistants. This is a turnkey opportunity that you take over. After you buy it you can let it run as it was before or attempt to increase profits by making changes. The online business should have a track record of sales and profits you can see before you buy the business. Always check out the financials. Don’t rely solely on what the seller tells you. One thing to keep in mind is that you shouldn’t buy an online business for sale solely because it is a big moneymaker. Buying an online business is kind of like buying an offline business. By buying an existing business, whether it’s an online business for sale or a bricks and mortar store, you shortcut around many of the time-consuming and sometimes expensive tasks required to build a thriving venture. Since you pay to buy the site, you have to measure if paying that price is worth not having to build a complete e-commerce business yourself. Also keep in mind that really successful sites will be quite pricey, with prices in the tens to hundreds of thousands of dollars. But you can find full-fledged online businesses for a few hundred or a few thousand dollars too. Here are some other things to keep in mind that should influence your decision. You want to make sure the business you want to buy: Is growing, Has multiple streams of income, Gets traffic from a variety of sources, Has revenues that are consistent from month to month, Has systems in place for marketing. There are plenty of e-commerce sites for sale out there. And there are plenty of places to buy them too. Just because a site is listed for sale on a reputable platform doesn’t mean it’s completely legit. The seller may have inflated his numbers as far as traffic or sales. Just because something is on the listing doesn’t mean it’s true. We facilitate the buying and selling of ecommerce businesses. We know how to conduct the transaction and the exchange of money. And can handle any problems that pop up. We only get paid once the sale is final, so it’s in your best interest to make sure everything runs smoothly from beginning to end.
